Posts by David McDermott

Content Model

Business Development Series Posted by David McDermott

An animated cartoon to show you how to make your presentation content credible, relevant and memorable.

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The Mehrabian Myth

Advanced Communication Skills Series Posted by David McDermott

This article, “The Mehrabian Myth” exposes how information, often taught as a universal truth, is a total misrepresentation of the researchers work.

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The ART of defining your message

Business Development Series Posted by David McDermott

The purpose of a presentation is to leave all members of the audience with a clear message. Here is some tips on how to make your key messages more memorable.

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4 most common mistakes when making value sales

Business Development Series Posted by David McDermott

If your aim is to adopt a more consultative approach to business development, then avoid the following most common mistakes.

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A consultative approach to business development – Top 3 tips

Business Development Series Posted by David McDermott

A consultative approach to business development is key in demonstrating value to your clients. Here is our top three tips to become more effective.

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4 top tips to ensure you meet audience requirements at a business pitch

Business Development Series Posted by David McDermott

Here are our top four tips to ensure that you address audience requirements when pitching to win business.

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