Posts by David McDermott
Content Model
An animated cartoon to show you how to make your presentation content credible, relevant and memorable.
More...The Mehrabian Myth
This article, “The Mehrabian Myth” exposes how information, often taught as a universal truth, is a total misrepresentation of the researchers work.
More...The ART of defining your message
The purpose of a presentation is to leave all members of the audience with a clear message. Here is some tips on how to make your key messages more memorable.
More...4 most common mistakes when making value sales
If your aim is to adopt a more consultative approach to business development, then avoid the following most common mistakes.
More...A consultative approach to business development – Top 3 tips
A consultative approach to business development is key in demonstrating value to your clients. Here is our top three tips to become more effective.
More...4 top tips to ensure you meet audience requirements at a business pitch
Here are our top four tips to ensure that you address audience requirements when pitching to win business.
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