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edoBuzz

At edoMidas we like to keep up to date with research, as well as providing our clients with informative articles about how they can improve their day to day business.

Read a range of expert articles along with our latest research.

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What is empathy?

In fact, there are three types of empathy that people can have: 1. The first type is ‘cognitive empathy’ – this gives us the ability […]

Are you trapped by your own thinking?

Are you trapped by your own thinking?

The silk in a spider’s web is one of the strongest materials in the world. In fact, it can even tolerate winds of up to […]

Are your conferences suffering from death by presentation?

Are your conferences suffering from death by presentation?

Most conferences consist of a series of presentations, often with cluttered, unreadable slides with no clear message, followed by a short question and answer session. […]

Does Humour Belong In Presentations?

Does Humour Belong In Presentations?

When you ask audiences what they like about presentations, many say that humour and asides make them more enjoyable, memorable and interesting. However, a word […]

It’s all about you (Part 2) – how to write client-focused materials

It’s all about you (Part 2) – how to write client-focused materials

Write directly to clients Most writers in a business setting feel compelled to write only about their own company or department’s interests. In personal conversations […]

Tips for cold calling

Tips for cold calling – false assumptions let sales escape (false)

When the winning horse crosses the line at Ascot, it’s not because it has had a better breakfast or a magic saddle or even a […]