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At edoMidas we like to keep up to date with research, as well as providing our clients with informative articles about how they can improve their day to day business.
Read a range of expert articles along with our latest research.
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What is empathy?
In fact, there are three types of empathy that people can have: 1. The first type is ‘cognitive empathy’ – this gives us the ability […]
Are you trapped by your own thinking?
The silk in a spider’s web is one of the strongest materials in the world. In fact, it can even tolerate winds of up to […]
Are your conferences suffering from death by presentation?
Most conferences consist of a series of presentations, often with cluttered, unreadable slides with no clear message, followed by a short question and answer session. […]
Does Humour Belong In Presentations?
When you ask audiences what they like about presentations, many say that humour and asides make them more enjoyable, memorable and interesting. However, a word […]
It’s all about you (Part 2) – how to write client-focused materials
Write directly to clients Most writers in a business setting feel compelled to write only about their own company or department’s interests. In personal conversations […]
Tips for cold calling – false assumptions let sales escape (false)
When the winning horse crosses the line at Ascot, it’s not because it has had a better breakfast or a magic saddle or even a […]