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At edoMidas we like to keep up to date with research, as well as providing our clients with informative articles about how they can improve their day to day business.

Read a range of expert articles along with our latest research.

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It’s all about you (Part 2) – how to write client-focused materials

Posted on 09 May 2019

It’s all about you (Part 2) – how to write client-focused materials

Write directly to clients Most writers in a business setting feel compelled to write only about their own company or department’s interests. In personal conversations […]

Tips for cold calling

Posted on 20 February 2019

Tips for cold calling – false assumptions let sales escape (false)

When the winning horse crosses the line at Ascot, it’s not because it has had a better breakfast or a magic saddle or even a […]

Posted on 08 February 2019

IT’S ALL ABOUT YOU (PART 1) – HOW TO WRITE CLIENT-FOCUSED MATERIALS

How to write client-focused materials When writing marketing materials or proposals, most professional services firms tend to write too much about themselves. They focus on […]

Posted on 29 January 2019

Time to think team

If you manage people it’s worthwhile to review how you’re doing now and again. The responsibility for managing people often sits on top of a […]

Posted on 06 November 2018

Negotiation vs sales

“Doctor, doctor, gimme the news. I got a bad case of lovin’ you.” When he penned those words, the late (and much missed) Robert Palmer […]

Posted on 30 August 2018

ALAS, POOR YORICK!

via GIPHY I vividly recall helping a client with a very specific pitch. At first, the presenting team seemed a bit reserved and closed but […]

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